Blogging Basics
So as I am running through my Entrecard drops deciding weather or not I should approve certain sites I run accross WhatAboutBlog.com and it reminded me of something. Something Joel Comm mentions in one of his books “The Adsense Code”, is about how important the area “above the fold” is.
Let me explain what “above the fold” is. So as you are reading this, with the page scrolled all the way up, everything you see is “above the fold”. As soon as you start scrolling down the page you beging dropping below the fold. Most readers determine wheather or not they are going to continue reading by viewing the information “above the fold”. You may do this without even realizing it. If you use Google Analytics with your blog, you can check the average time a reader spends on your site and this will give you a good idea about how far they are truly going.
So back to what I ran across. No doubtly, most bloggers have heard of or are using the Entrecard program. Well the author of WhatAboutBlog.com mentioned in a recent post, the importance of posting your Entrecard “above the fold”. This makes sense for the same reason Joel Comm told us to post your adsense code there. More readers will see it, improving your chances of a click.
Don’t forget the basics!
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One Response to “Blogging Basics”
By Nelson on Jul 17, 2008 | Reply
yeah, is well documented that ads above the fold have good CRT rates, mine is bove 5 % just for the small banner I have underneath of every post. I thought the big rectangle would do better but I was wrong, those two ads banner actually out-range the big rectangle. and the clicks value is high too, because the less ads you display the higher the chances of high paying ads showing up on your site.
I bet you with these two rectangle blocks might get a lot of clicks, but many of those clicks cost 5 cents or less, if you display less ads you will get less clicks, but the value of clicks will be higher.